10 Problems, 10 solutions: how WebPurify helps clients succeed

From dating apps to social networks and gaming platforms, the challenges of managing user-generated content (UGC) are complex. Over the years, WebPurify has partnered with brands across industries to tackle these challenges with a specialized approach. Drawing from real case studies, here are 10 common pain points our clients face and the tailored solutions WebPurify has delivered to address them.

1. Scalability of content moderation

Pain point: As platforms grow, the volume of UGC can quickly overwhelm internal teams. WeScoop experienced a surge in content uploads as the platform gained popularity across Europe, making in-house moderation inefficient and unsustainable. Similarly, HUD, a fast-growing dating app, was struggling to keep up with the verification of 4,000 to 6,000 daily sign-ups.

WebPurify’s solution: WebPurify’s hybrid model of AI-driven automation and 24/7 human moderators ensures scalability. For WeScoop, our solution allows real-time moderation of all content, reducing the burden on its internal team while maintaining safety. For HUD, WebPurify’s team processes high volumes of user verifications daily, ensuring fast, accurate results without delays.

“WebPurify is perfect for what we need, and they’ve served our brand and users well from the outset,” said Igor Toussaint, WeScoop’s co-founder and CTO.

2. Ensuring safety and trust

Pain point: Platforms must create safe environments for users to interact. ForeVR, a VR gaming company, encountered unique challenges with harassment and invasion of personal space in the metaverse. HUD faces issues with fake profiles, harassment, and scams, threatening user trust.

WebPurify’s solution: WebPurify worked with ForeVR to develop moderation strategies specific to VR, including blocking and reporting functionalities to address harassment. For HUD, WebPurify provides photo verification tools and flags suspicious behaviour, such as profiles using stolen or AI-generated images, ensuring users feel safe and secure.

“Having moderation tools and ensuring we provide a safe place for everyone to play is our responsibility as game developers,” said Lauren Koester, VP of Marketing at ForeVR.

3. Brand reputation and public perception

Pain point: Protecting a brand’s reputation is crucial, especially for family-friendly or educational platforms. Legacy clients such as TaylorMade and Multiplication.com needed to ensure that their platforms were free from profanity and harmful content to maintain a positive brand image.

WebPurify’s solution: WebPurify customizes its moderation filters to meet the unique needs of each client it works with. For TaylorMade, this meant ensuring a clean, professional environment for its audience. For Multiplication.com, WebPurify’s profanity filtering ensured the platform remained a safe and appropriate space for students.

4. Nuance and context in moderation

Pain point: AI alone struggles with nuanced moderation tasks. HUD encounters challenges with heavily filtered or AI-generated images, and a confidential adtech client needs to distinguish between misinformation and non-misinformation.

WebPurify’s solution: WebPurify uses a blend of AI and human moderation to ensure nuanced cases are handled effectively. In HUD’s case, moderators identify and flag suspicious photos, while the misinformation client benefits from human-led assessments to accurately classify content and prevent false positives.

“You could tell this is what they do, and they’re very good at it, because they picked it up so fast and the work was accurate,” said Amanda Kuhns, Community Experience Team Manager at HUD.

5. Profanity and objectionable content filtering

Pain point: Platforms targeting younger audiences or families, such as Play Lab and Multiplication.com, needed robust filters to prevent inappropriate content from reaching users.

WebPurify’s solution: WebPurify implements advanced profanity filters tailored to each platform’s requirements. For Play Lab, this meant creating a child-friendly space, while Multiplication.com’s educational environment remained free from harmful language or media.

6. Rapid response and efficiency

Pain point: Timely moderation is critical, especially during rapid growth or high-stakes events. HUD needed fast action to block scammers, while a misinformation client faced challenges moderating false and misleading content in real time.

WebPurify’s solution: WebPurify’s 24/7 moderation teams ensure prompt action on flagged content. For HUD, this means quickly suspending fraudulent accounts, with over 200 accounts removed daily. For the misinformation client, WebPurify’s team monitors trends and adjusts guidelines in real time to address emerging narratives.

7. Limited customization and generic solutions

Pain point: Generic moderation tools often fail to meet the specific needs of platforms, particularly as they grow and their needs become more complex. For example, Campfire and Microsoft required tailored solutions to address the needs of their unique and varied user bases.

WebPurify’s solution: WebPurify collaborates closely with clients to design bespoke moderation strategies. For Campfire, this involved customising filters for community collaboration, while Microsoft’s global platform benefited from tailored moderation tools aligned with its diverse audience.

8. Meeting App Store requirements

Pain point: Platforms such as the App Store mandate robust moderation systems to filter objectionable content before granting approval. WeScoop needs to meet these requirements to secure its place.

WebPurify’s solution: By integrating WebPurify’s moderation tools, WeScoop achieves compliance, allowing it to launch successfully and maintain its App Store presence.

9. Emotional toll on moderators

Pain point: Content moderation can be emotionally taxing, leading to burnout among internal teams. Both HUD and ForeVR were concerned about the mental health of their moderators.

WebPurify’s solution: WebPurify prioritizes the wellbeing of its moderators by providing mental health resources and fostering a supportive work environment. This commitment reassured clients such as HUD and ForeVR that moderation was handled ethically and sustainably.

“The level of investment that the WebPurify team has made into the mental health of its employees is something that I don’t think you can just spin up out of the gate,” said Lauren Koester of ForeVR.

10. Early adoption of moderation technology

Pain point: Earlier clients, such as Campfire and Pringles/Digitas, were hesitant to adopt moderation technology due to concerns about its reliability and effectiveness.

WebPurify’s solution: By demonstrating proven expertise and delivering reliable results, WebPurify helped these clients successfully implement moderation systems, showcasing the tangible benefits of robust UGC management.