Case Study: HUD + WebPurify

In the fast-paced world of online dating, maintaining a safe and authentic user experience is essential yet challenging. WebPurify recently partnered with HUD, a dating app geared towards casual connections, to tackle the nuanced issues of content moderation and user verification. Here’s a quick look at the case study that outlines HUD’s journey with WebPurify.

The Challenge

HUD’s growth in the dating app market brought with it the typical challenges in online safety, including fake profiles, scammers, and inappropriate behaviour. With a user base of over 16 million, HUD needed a moderation solution that could handle scale, accuracy, and the sensitive nature of user interactions. Their existing team of human moderators offered high precision, but HUD sought additional support to scale operations and address moderation in real-time across all time zones.

The Solution

HUD selected WebPurify for its expertise in human-led moderation. WebPurify’s dedicated team quickly integrated into HUD’s system, managing essential tasks like user profile verification and flagging suspicious activity. By focusing on image authenticity and community guidelines, WebPurify was able to provide a high-quality, 24/7 moderation service, verifying thousands of profiles daily. Their flexible approach ensured that HUD’s standards were met, with human moderators adept at identifying fake or manipulated images that AI might overlook.

The Results

Since partnering with WebPurify, HUD has been able to more efficiently process between 4,000 to 6,000 daily sign-ups, with a fast turnaround on flagged content. Our collaboration has not only reduced the number of fraudulent profiles but also reinforced user trust. HUD also reports that WebPurify’s responsiveness and accuracy have been vital throughout, especially for handling sensitive cases like harassment. Our partnership underscores how human moderation can adaptively support and safeguard digital communities.

For a deeper dive into HUD’s content moderation journey with WebPurify, read the full case study.