Marketing has a long history of evolution. Over the years, “what works” has shifted and changed. Once the internet started to become the powerhouse of marketing that it is today, things started changing even faster, and it became even harder to keep up with the pace at which marketing strategies were moving. In walks user…
In our September newsletter, we discussed the Momo Challenge, a disturbing “game” circulating on social media sites, threatening members with the release of personal information unless the member completes a series of tasks, which often encourage self-harm, and even suicide. Today, we’re taking a closer look at online harassment and cyberbullying. A recent Pew Research…
1. Know your audience. The more you know about your users, the more you can hone your specific moderating criteria. You may have a niche market with unique needs. Our standard moderating criteria might be too conservative for your brand culture, or you may wish to further tighten rules. Also consider the size of your…
Take a seat in the moderator’s chair and consider the four photos above. A client has given simple instructions for moderation: images must contain a dog. Which photos should be approved and which should be filtered out? Obviously, the corgi toast is a work of art, but does it meet the criteria of “dog”? Technically,…
For the first time, Facebook is making public its internal guidelines for content moderation and policy. The 27-page document details how the company defines hate speech, violence, nudity, terrorism, and other banned content. At WebPurify, we’re quite familiar with how complicated the task of content moderation can be, and how a seemingly simple matter of…