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Marketing & Operations

Is reputation the new ROI? The evolving relationship between trust and safety and your brand

Once upon a time, a brand’s trust and safety efforts lived in the margins, centered on legal risk, content moderation policies, and damage control. It was seen as more of…

Marketing & Operations

The secret trust & safety listening tool you’re probably not using: Reddit

Your company might have a top-tier content moderation strategy. You might run quarterly sentiment surveys, publish transparency reports, and track every flag and escalation with precision. But there’s a good…

Marketing & Operations

The cost of reactive content moderation: why brands need a consultancy to stay ahead

Imagine you’re an e-commerce business that has seen tremendous growth in traffic and new users over the past year. Everything seems to be running smoothly – orders are coming in,…

Marketing & Operations

How to build an effective QC program for content moderation

Providing the best content moderation services doesn’t just mean hiring good moderators. It also means having an effective quality control (QC) program to ensure your moderators are being properly trained,…

Marketing & Operations

The challenge of moderating a world awash in misinformation

As we move into 2024 with its bevy of elections, continuing debates about climate change, COVID-19 and myriad other topics, people are facing information overload. The online world is one…

Marketing & Operations

WebPurify’s Un-Gated Library of Insights: access our archive of eBooks and case studies, no strings attached

As pioneers in content moderation, staying ahead of the curve isn’t just a goal for us, it’s a commitment. In an industry as dynamic and impactful as ours, where the…

Marketing & Operations

5 ways a trust and safety consultation can work for your business

Amidst the numerous clicks, shares, and likes that brands chase these days, many find themselves grappling with a paradox. The allure of User-Generated Content (UGC) is undeniable, with its power…

Marketing & Operations

Transforming trust & safety management with WebPurify’s innovative consultancy service

As the vanguard of online safety for the past 17 years, WebPurify is continuing to lead the charge into a new era of digital responsibility with the launch of our…

Marketing & Operations

Best 22 AI Tools to Help You Drive Business Efficiency

Artificial Intelligence (AI) has become increasingly advanced over the past few years. While once rare and largely unknown, AI programs are now not only widely available, but also easily integrated…

Marketing & Operations

The 20 Best Business Marketing Podcasts of 2022 for You and Your Team

First, let’s just say that we love podcasts! They may seem like a trendy way to get behind the scenes looks at your favorite TV shows, but podcasts are also…

Marketing & Operations

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