WebPurify co-founder, Joshua Buxbaum, speaks to the growing complexity in enterprise image moderation and the current limitations of machine-based learning for managing branded content. Facebook. YouTube. Google. For several years, all three of them talked about the benefits of artificial intelligence (AI), computer vision and machine learning in moderating the vast quantities of user-generated content…
The current argument for AI-based moderation of user-generated content (UGC) seems to be one partly driven by the big social media platforms as they try to keep up with the subversion of their terms and conditions and harmful activities such as terrorism, racist agendas and the spreading of misinformation and “fake news.” But it’s crucial at…
Custom moderation standards and criteria are dependent on the unique needs of each client. Where the moderation line gets drawn is reflective of individual brands’ audience and culture. Take a peek behind the curtain as we detail the general framework of our approach to launching a new moderation campaign. #1 – Starting Point WebPurify’s Standard…
Unless you are still on dial-up, the speed of the internet is always increasing. Not only is this true in the physical sense of more significant bandwidth with faster upload and download times, but it is also true in the speed at which the internet causes ideas and concepts to grow and expand. Take UGC…
Marketing has a long history of evolution. Over the years, “what works” has shifted and changed. Once the internet started to become the powerhouse of marketing that it is today, things started changing even faster, and it became even harder to keep up with the pace at which marketing strategies were moving. In walks user…
In our September newsletter, we discussed the Momo Challenge, a disturbing “game” circulating on social media sites, threatening members with the release of personal information unless the member completes a series of tasks, which often encourage self-harm, and even suicide. Today, we’re taking a closer look at online harassment and cyberbullying. A recent Pew Research…
1. Know your audience. The more you know about your users, the more you can hone your specific moderating criteria. You may have a niche market with unique needs. Our standard moderating criteria might be too conservative for your brand culture, or you may wish to further tighten rules. Also consider the size of your…
Take a seat in the moderator’s chair and consider the four photos above. A client has given simple instructions for moderation: images must contain a dog. Which photos should be approved and which should be filtered out? Obviously, the corgi toast is a work of art, but does it meet the criteria of “dog”? Technically,…
For the first time, Facebook is making public its internal guidelines for content moderation and policy. The 27-page document details how the company defines hate speech, violence, nudity, terrorism, and other banned content. At WebPurify, we’re quite familiar with how complicated the task of content moderation can be, and how a seemingly simple matter of…
We’re just going to say it loud and proud: WebPurify was a pioneer of online moderation. When we first launched the company in 2006, we were the only player in the game, and businesses were just beginning to realize that they needed profanity filtering and image moderation services. Over time, the need for profanity filtering,…