UGC

15 Ways Parents Can Help Prevent Cyberbullying

June 7, 2019 | UGC

WebPurify Shares Practical Tips for Parents The Internet is a fantastic resource for keeping in touch with friends and family, but it has a dark side that can make it a dangerous place for children and teens. According to data compiled by advocates at Guard Child, 65% of kids between the ages of eight and…

Taking Advantage of Social Media Contests

May 31, 2019 | Image Moderation, Video Moderation, UGC

  In 2007, Facebook and Twitter laid the ground work for social media contests by introducing features like Fan Pages and hashtags, respectively. However, contests put on by brands didn’t really take off until platforms supporting visual content, like Pinterest and Instagram, gave users the opportunity to create more compelling content. Since their inception, social media…

How to Avoid Litigation from User-Generated-Content

May 8, 2019 | UGC

  User-generated content (UGC) is a popular marketing method for a lot of reasons. It’s affordable, it allows brands to produce fresh content, customers trust it, and – perhaps most importantly – it gets results. However, for all its advantages, UGC can be a liability if not approached carefully. There are existing copyright protections that…

There’s No Rewind

April 19, 2019 | Video Moderation, UGC

Recently, YouTube users discovered some horrifying pieces of content, once again highlighting the risk of user generated video, and more broadly, the guarantee that the totality of the human condition will always be reflected—the good along with the evil—anywhere there is user-generated content online. As reported by the Washington Post, a parent watching cartoons with…

Image Moderation: How to Work Through the Gray Areas

January 15, 2019 | Image Moderation, UGC

WebPurify co-founder, Joshua Buxbaum, speaks to the growing complexity in enterprise image moderation and the current limitations of machine-based learning for managing branded content. Facebook. YouTube. Google. For several years, all three of them talked about the benefits of artificial intelligence (AI), computer vision and machine learning in moderating the vast quantities of user-generated content…

The Top 5 Things Missed When AIs Moderate User Generated Content

January 13, 2019 | Image Moderation, UGC

The current argument for AI-based moderation of user-generated content (UGC) seems to be one partly driven by the big social media platforms as they try to keep up with the subversion of their terms and conditions and harmful activities such as terrorism, racist agendas and the spreading of misinformation and “fake news.” But it’s crucial at…

Our Custom Moderation Process: How We Define Rules and Standards for New Clients

January 7, 2019 | Image Moderation, UGC

Custom moderation standards and criteria are dependent on the unique needs of each client. Where the moderation line gets drawn is reflective of individual brands’ audience and culture. Take a peek behind the curtain as we detail the general framework of our approach to launching a new moderation campaign. #1 – Starting Point WebPurify’s Standard…

5 Unique Ways to Employ User Generated Content to Grow Your Brand

December 11, 2018 | UGC

Unless you are still on dial-up, the speed of the internet is always increasing. Not only is this true in the physical sense of more significant bandwidth with faster upload and download times, but it is also true in the speed at which the internet causes ideas and concepts to grow and expand. Take UGC…

The 10 Best User Generated Content Campaigns of 2018

November 12, 2018 | UGC

Marketing has a long history of evolution. Over the years, “what works” has shifted and changed. Once the internet started to become the powerhouse of marketing that it is today, things started changing even faster, and it became even harder to keep up with the pace at which marketing strategies were moving. In walks user…

Online Harassment: Who Does it Affect, and How?

November 7, 2018 | Image Moderation, Profanity Filter, Video Moderation, UGC

In our September newsletter, we discussed the Momo Challenge, a disturbing “game” circulating on social media sites, threatening members with the release of personal information unless the member completes a series of tasks, which often encourage self-harm, and even suicide. Today, we’re taking a closer look at online harassment and cyberbullying. A recent Pew Research…