When it comes to doing business online, there’s hardly anything more important than your brand image. It creates recognition and fosters trust. But most importantly, it gives you equity and credibility. That’s why so many businesses are careful about who they choose to moderate their user-generated content or UGC. These firms can either help build…
In previous posts, we’ve discussed the content moderation policies of large social media platforms and the factors that are catalyzing their changes. Recently, Twitter and Instagram announced updates to how they monitor content in an effort to combat bullying on their respective sites.Both companies are working toward the same goal, but each is taking…
While the aim of leveraging artificial intelligence is to make operations efficient and insightful, there are undoubtedly more nefarious applications of this fast-advancing technology. Deepfakes, one such application, present a threat grave enough that companies and lawmakers alike are frantically looking for a solution. However, content moderation with regard to identifying deepfakes is not…
WebPurify Shares Practical Tips for Parents The Internet is a fantastic resource for keeping in touch with friends and family, but it has a dark side that can make it a dangerous place for children and teens. According to data compiled by advocates at Guard Child, 65% of kids between the ages of eight and…
In 2007, Facebook and Twitter laid the ground work for social media contests by introducing features like Fan Pages and hashtags, respectively. However, contests put on by brands didn’t really take off until platforms supporting visual content, like Pinterest and Instagram, gave users the opportunity to create more compelling content. Since their inception, social media…
User-generated content (UGC) is a popular marketing method for a lot of reasons. It’s affordable, it allows brands to produce fresh content, customers trust it, and – perhaps most importantly – it gets results. However, for all its advantages, UGC can be a liability if not approached carefully. There are existing copyright protections that…
Recently, YouTube users discovered some horrifying pieces of content, once again highlighting the risk of user generated video, and more broadly, the guarantee that the totality of the human condition will always be reflected—the good along with the evil—anywhere there is user-generated content online. As reported by the Washington Post, a parent watching cartoons with…
WebPurify co-founder, Joshua Buxbaum, speaks to the growing complexity in enterprise image moderation and the current limitations of machine-based learning for managing branded content. Facebook. YouTube. Google. For several years, all three of them talked about the benefits of artificial intelligence (AI), computer vision and machine learning in moderating the vast quantities of user-generated content…
The current argument for AI-based moderation of user-generated content (UGC) seems to be one partly driven by the big social media platforms as they try to keep up with the subversion of their terms and conditions and harmful activities such as terrorism, racist agendas and the spreading of misinformation and “fake news.” But it’s crucial at…
Custom moderation standards and criteria are dependent on the unique needs of each client. Where the moderation line gets drawn is reflective of individual brands’ audience and culture. Take a peek behind the curtain as we detail the general framework of our approach to launching a new moderation campaign. #1 – Starting Point WebPurify’s Standard…