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UGC

Moderating product customization: how to avoid devastating brand safety incidents

A dog emblazoned on a premium phone case.. A toddler’s face on premium headphones, a meme printed on the side of a sneaker. Product customization has become a go-to growth…

Image Moderation, Profanity Filter, Video Moderation, UGC

What meaningful safety really looks like in youth-facing platforms

In the race to prove compliance with youth safety laws like COPPA, GDPR-K, or the Online Safety Act, it’s easy for digital platforms to treat trust and safety like a…

UGC

Gaming addiction or moral panic? Why the real threat to players is poor moderation

In April 2025, a video claiming that gaming is as addictive as drugs went viral across social media. Published by a group called Game Quitters, a community for “people who…

UGC

“Strong moderation defines your values”: how TikTok protects its brand

When you think of content moderation, you might picture it as a behind-the-scenes operation – hidden teams working together to swiftly remove inappropriate videos or offensive comments, quietly maintaining order…

UGC

Naked truths: what adult sites can teach big tech about online safety

“There is a lack of appetite for the non-adult hosting providers to engage with the adult platforms. It’s almost seen as distasteful,” reflects Emily Harman. She’s seen firsthand how the…

UGC

Misinformation vs disinformation: what’s the difference and how to stop it

Whether it’s manipulated political content, misleading health claims, climate change denial or celebrity deepfakes, misinformation and disinformation can spread faster than ever in today’s interconnected world – and no platform…

UGC

Why global platform regulations are everyone’s business

For brands trying to navigate the growing number of online safety regulations, it can feel like trying to solve a Rubik’s Cube while blindfolded. With the European Union’s Digital Services…

UGC

Why outsourcing content moderation offers brands a strategic advantage

Imagine you’re running a bustling e-commerce platform that allows anyone to be a seller and lets users post reviews of what they purchase. Every second, your users are uploading content…

UGC

How WebPurify moderates UGC in gaming: avatars, live chat, customization and more

Executive Summary ​​From custom avatars to in-game chats, gaming platforms thrive on user-generated content (UGC), but this freedom of expression comes with serious content moderation challenges. Gaming environments require real-time moderation…

UGC

10 Problems, 10 solutions: how WebPurify helps clients succeed

From dating apps to social networks and gaming platforms, the challenges of managing user-generated content (UGC) are complex. Over the years, WebPurify has partnered with brands across industries to tackle…

UGC

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