On March 16, Facebook sent home thousands of content moderators in the midst of a global pandemic. Other social media giants like YouTube and Twitter took the same cautionary measures. In the absence of a large portion of their human teams, these companies turned almost exclusively to their Artificial Intelligence solutions to enforce their…
WebPurify Shares Practical Tips for Parents The Internet is a fantastic resource for keeping in touch with friends and family, but it has a dark side that can make it a dangerous place for children and teens. According to data compiled by advocates at Guard Child, 65% of kids between the ages of eight and…
In June of last year, we spoke with child psychologist and advisor to WebPurify Dr. Adam Pletter about how cyberbullying affects children and what parents can do if their kids are being harassed online. But cyberbullying isn’t the only concern when it comes to digitally savvy kids. Recently, we reached out to Dr. Pletter,…
In a post last month, we discussed Facebook’s end-of-year goal of instituting an independent oversight board to adjudicate what content will be removed from the site. Here we’ll discuss the recent details that Facebook has provided about its “content jury,” as well as content juries in general, a method that has caught the eye of…
The last year has seen consistent adjustment of content moderation policies on the part of social media giants. Recently, we discussed the changes that Twitter and Instagram’s policies underwent. Just last month, Facebook announced a change in its practices. Around the same time, Mark Zuckerberg spoke about his involvement in determining policy as well…
When it comes to doing business online, there’s hardly anything more important than your brand image. It creates recognition and fosters trust. But most importantly, it gives you equity and credibility. That’s why so many businesses are careful about who they choose to moderate their user-generated content or UGC. These firms can either help build…
In previous posts, we’ve discussed the content moderation policies of large social media platforms and the factors that are catalyzing their changes. Recently, Twitter and Instagram announced updates to how they monitor content in an effort to combat bullying on their respective sites.Both companies are working toward the same goal, but each is taking…
While the aim of leveraging artificial intelligence is to make operations efficient and insightful, there are undoubtedly more nefarious applications of this fast-advancing technology. Deepfakes, one such application, present a threat grave enough that companies and lawmakers alike are frantically looking for a solution. However, content moderation with regard to identifying deepfakes is not…
In 2007, Facebook and Twitter laid the ground work for social media contests by introducing features like Fan Pages and hashtags, respectively. However, contests put on by brands didn’t really take off until platforms supporting visual content, like Pinterest and Instagram, gave users the opportunity to create more compelling content. Since their inception, social media…
User-generated content (UGC) is a popular marketing method for a lot of reasons. It’s affordable, it allows brands to produce fresh content, customers trust it, and – perhaps most importantly – it gets results. However, for all its advantages, UGC can be a liability if not approached carefully. There are existing copyright protections that…
Tell us a little about yourself, and our sales team will be in touch shortly.