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Expert trust and safety consulting,
tailored to your needs.

As the risks of user-generated content evolve, so do the challenges of protecting your users and brand. We’re here to help.

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Solutions to all your most
pressing integrity challenges.

End-to-End Risk Audits

Struggling to identify the potential risks associated with your products, services, or operations? We’ll evaluate your team, tools, policies, and practices from every perspective.

Moderation Guidelines

Need well-defined community guidelines and consistent enforcement practices? We’ll craft or refine your policies and moderator workflows for preventing and responding to undesirable content and behaviors.

Content Moderation Design

Looking for the ideal solution to filter out offensive user-generated content? We can combine AI-powered and human moderation to optimize speed, accuracy, and efficiency.

Regulation Compliance

Navigating the complexities of the Digital Services Act (DSA) and other regulatory requirements? We're here to simplify the process, helping you understand details and implement effective solutions tailored to your needs.

Operational Excellence

Interested in improving moderation performance, efficiency, or team KPIs? We’re experts at measuring and optimizing every aspect of your trust & safety processes and practices.

Crisis Management

Want to be responsive to everything from escalations to full-blown crises? We’ll help you create a response plan that allows you to mitigate the issue while controlling the narrative.

Meet WebPurify’s Consultants

Alexandra Popken

Alexandra Popken is the Vice President of Trust & Safety at WebPurify and a recognized leader in the technology and content moderation space. Prior to her role at WebPurify, she served as Head of Trust & Safety Operations at Twitter, where she spent a decade shaping the future of online safety. Throughout her tenure, Alex played a pivotal role in advancing platform integrity initiatives that protected the company’s users, advertisers, and reputation. At WebPurify, Alex has spearheaded a number of high-impact consulting projects, from building scalable enforcement frameworks to conducting thorough risk audits. Her experience and leadership continue to drive WebPurify’s commitment to fostering safer online environments.

Ailís Daly

Ailís Daly is the Head of Trust & Safety, EMEA at WebPurify and a veteran policy expert. Before joining WebPurify, Ailís served as the Global Head of Violence & Aggression Issue Policies at TikTok and practiced as a barrister at law. Throughout her impressive career in Trust & Safety at large technology platforms, she has specialized in developing user-centric policies and transforming them into actionable, enforceable frameworks for frontline teams. With her combined expertise in law and tech, Ailís adeptly navigates the intricate regulatory landscape both within the EU and globally, offering strategic counsel to clients on maintaining compliance with ever-evolving regulations while promoting safe user experiences.

Reach out for a complimentary consultation.

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