Case Study: WeScoop + WebPurify

Discover how WeScoop, a rapidly growing social network, partnered with WebPurify to maintain a safe and engaging user experience amidst a surge in new users and user-generated content.

Download the full case study to learn more about the challenges faced, the solutions implemented, and the impressive results achieved through this strategic partnership.

Synopsis

Background

WeScoop is an innovative social network that has quickly become popular across Europe, reaching the Top 10 in the Apple App Store in France. The platform allows users to post “scoops” about their daily lives, which can be rated with a “thumbs up” or “thumbs down”. WeScoop incorporates gamification elements and features from popular apps like Instagram, X, and Telegram, to create a unique and engaging user experience. Users can also earn ScoopCoins through their interactions, which can be redeemed for various prizes, including cash.

The Challenge

WeScoop’s rapid growth brought with it the challenge of maintaining a safe and enjoyable environment as the volume of user-generated content (UGC) exploded. Inappropriate content posed a significant threat to the platform’s safety and appeal. Initially, WeScoop managed content moderation internally, but as user numbers grew, this approach became inefficient and unsustainable, diverting resources from primary roles. The existing moderation efforts were struggling to keep pace, risking the platform’s user experience.

The Solution

WeScoop partnered with WebPurify due to its reputation as a leader in content moderation and its ability to provide a scalable solution. WebPurify’s Moderation as a Service (MaaS) model allowed for quick integration into WeScoop’s backend, meeting the App Store’s requirements for filtering objectionable material. WebPurify provided customizable AI-driven image moderation and video moderation services, enabling real-time scrutiny of all uploaded content. This automated solution reduced the burden on WeScoop’s internal team, allowing them to refocus on their primary roles while ensuring a comprehensive and proactive moderation approach.

The Results

WeScoop’s collaboration with WebPurify has been highly successful, significantly reducing the operational burden on its internal team and enhancing the platform’s overall safety and user engagement. More than 1 million images and video frames have been moderated, leading to a more secure and enjoyable environment for all users. This has preserved WeScoop’s reputation and supported its impressive growth in users without any marketing expenditure. This partnership exemplifies the impact that effective content moderation has on platform success and operational efficiency.