A Human Approach to
Moderating AI-Generated Content
Learn how we provide smarter, safer AI capabilities for your business using live moderators.
Schedule a ConsultationExpert Model Training & Risk Mitigation Solutions
While GenAI offers powerful new possibilities, it also introduces new challenges. WebPurify’s live moderators provide the context-specific insights AI systems need to mitigate risk and safeguard your users and brand.
We bring precision to GenAI training, providing accurate labels and feedback to sharpen your AI’s ability to detect harmful, misleading, or inappropriate content. By refining your input data, and training your model, we help ensure that your output aligns with ethical and legal standards.
Safeguarding IP in an AI-Driven World
A Fortune 500 software company partners with WebPurify for expert content moderation of its GenAI models. We carefully review their image training datasets to help avoid potential intellectual property and compliance issues. For instance, our moderators make sure that images with specific logos are rejected so the AI is less likely to use them when generating synthetic media in the future.
Our human moderators also offer essential oversight for AI-generated content, reviewing and verifying that it meets corporate guidelines for intellectual property, harmful, or low-quality outputs in the form of text, images, and video.
Ensuring AI-Based Image Compliance and Quality
A leading stock content platform allows contributors to use a GenAI model to create images for commercial use. WebPurify moderators review these images against strict guidelines, rejecting content that violates intellectual property, is harmful, or fails to meet standards for quality. This ensures the platform’s portfolio remains compliant and maintains the integrity of the brand.
Our moderators stress-test GenAI using simulated adversarial tactics to identify real-time exploits by bad actors. This proactive approach not only fortifies the model’s resilience against potential policy breaches, but also enhances overall system security.
Protecting AI Systems from Exploitation
A well-known AI company uses our team of expert content moderators to review text-to-image prompts. WebPurify moderators identify and escalate attempts by bad actors to exploit the system or bypass policies. For example, a malicious user might start with harmless prompts that avoid AI detection, then use follow-up prompts to modify the image into something inappropriate.
AI Models for Detecting Synthetic and Altered Images with Precision
WebPurify has a long-standing reputation for evolving content moderation to address emerging technologies, and GenAI is no exception. Our advanced models combine AI and human expertise to detect synthetic images and deepfakes, ensuring accurate and reliable protection against manipulated content.
GenAI FAQs
Have more questions about moderating AI-generated content? Here are answers to some of the most common queries we receive — and how WebPurify can help you stay ahead of evolving challenges.
What is generative AI content moderation?
Why is moderating AI-generated content important?
As generative AI becomes more advanced, the ability to distinguish subtle differences between human-made and machine-generated content becomes essential. In the past, one might easily spot an AI-generated image of a person, for example, by things like extra fingers, limbs that are too long or unnatural lighting or poses.
But as AI generators have grown more capable, the inconsistencies are subtle and these details are less obvious to the untrained eye and present new challenges for image moderation. As a result, Generative AI has drastically lowered the barrier to creating convincing fraudulent content. Without strong moderation, platforms risk hosting harmful, false, or unsafe material that can damage user trust and brand reputation.
How does WebPurify detect AI-generated images?
WebPurify’s AI model identifies synthetic images with remarkable precision. Our technology detects content created by popular AI tools like DALL-E, Stable Diffusion, Midjourney, and more, allowing for greater scrutiny and improved content authenticity.
Is AI alone enough for generative AI content moderation?
No. While AI is essential for processing large volumes of data quickly, human expertise is irreplaceable for nuanced understanding. At WebPurify, our professional moderators oversee and refine AI detections, bringing critical judgment to complex or borderline cases.
What is red teaming, and how does it help moderate AI-generated content?
Red teaming involves intentionally probing AI systems for vulnerabilities by using adversarial techniques. WebPurify’s moderation team uses red teaming to uncover weaknesses in generative AI outputs, helping clients proactively patch gaps before real-world bad actors can exploit them.
How does prompt engineering support AI content moderation?
Through prompt engineering, WebPurify crafts tests that deliberately push AI systems toward generating problematic content. This technique helps identify 'bad prompts' and unsafe outputs early, guiding AI models to behave more responsibly and stay within platform guidelines.
What consulting services does WebPurify offer for generative AI content moderation?
Led by our VP of Trust & Safety, Alexandra Popken, WebPurify’s consulting services help clients design effective moderation strategies, train teams, and build long-term defences to tackle the evolving challenges posed by AI-generated content.
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