What meaningful safety really looks like in youth-facing platforms
In the race to prove compliance with youth safety laws like COPPA, GDPR-K, or the Online Safety Act, it’s easy for digital platforms to treat trust and safety like a…
UGCHow WebPurify optimizes video moderation
With the sheer number of user-generated videos now flooding the internet, keeping platforms safe with effective video moderation can sometimes feel like trying to hold back a tidal wave with…
Video ModerationIs reputation the new ROI? The evolving relationship between trust and safety and your brand
Once upon a time, a brand’s trust and safety efforts lived in the margins, centered on legal risk, content moderation policies, and damage control. It was seen as more of…
Marketing & OperationsGaming addiction or moral panic? Why the real threat to players is poor moderation
In April 2025, a video claiming that gaming is as addictive as drugs went viral across social media. Published by a group called Game Quitters, a community for “people who…
UGCCase Study: UFC + WebPurify
From humble beginnings in the 1990s to the global powerhouse it is today, UFC is arguably one of the best-known sports brands in the world and a multibillion dollar institution….
Content Moderation Case StudiesThe secret trust & safety listening tool you’re probably not using: Reddit
Your company might have a top-tier content moderation strategy. You might run quarterly sentiment surveys, publish transparency reports, and track every flag and escalation with precision. But there’s a good…
Marketing & OperationsMeet Elena Michaeli, WebPurify’s New Director of Fraud & Risk
We’re excited to welcome Elena Michaeli to WebPurify as our new Director of Fraud & Risk. With her impressive background spanning military intelligence, cyber threat analysis, and financial crime prevention,…
CareersWhy your Trust & Safety team should work with marketing
By all accounts, trust and safety is having a moment. Long relegated to the back office or crisis comms playbook, it’s now emerging as a core brand differentiator. But while…
Uncategorized“Strong moderation defines your values”: how TikTok protects its brand
When you think of content moderation, you might picture it as a behind-the-scenes operation – hidden teams working together to swiftly remove inappropriate videos or offensive comments, quietly maintaining order…
UGCNaked truths: what adult sites can teach big tech about online safety
“There is a lack of appetite for the non-adult hosting providers to engage with the adult platforms. It’s almost seen as distasteful,” reflects Emily Harman. She’s seen firsthand how the…
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