In 2007, Facebook and Twitter laid the ground work for social media contests by introducing features like Fan Pages and hashtags, respectively. However, contests put on by brands didn’t really…
Image Moderation, Video Moderation, UGCYou don’t have to work in the technology industry or offer image moderation software or video moderation API like we do to benefit from the best tech blogs today. Technological innovations are always…
UncategorizedUser-generated content (UGC) is a popular marketing method for a lot of reasons. It’s affordable, it allows brands to produce fresh content, customers trust it, and – perhaps most…
UGCRecently, YouTube users discovered some horrifying pieces of content, once again highlighting the risk of user generated video, and more broadly, the guarantee that the totality of the human condition…
Video Moderation, UGCBackground: Campfire created an award-winning promotional campaign for the Cinemax show Hunted that included an interactive microsite, where users were invited to join the show’s private intelligence organization. This “recruitment”…
Case StudiesWebPurify co-founder, Joshua Buxbaum, speaks to the growing complexity in enterprise image moderation and the current limitations of machine-based learning for managing branded content. Facebook. YouTube. Google. For several years,…
Image Moderation, UGCThe current argument for AI-based moderation of user-generated content (UGC) seems to be one partly driven by the big social media platforms as they try to keep up with the subversion…
Image Moderation, UGCCustom moderation standards and criteria are dependent on the unique needs of each client. Where the moderation line gets drawn is reflective of individual brands’ audience and culture. Take a…
Image Moderation, UGCUnless you are still on dial-up, the speed of the internet is always increasing. Not only is this true in the physical sense of more significant bandwidth with faster upload…
UGCMarketing has a long history of evolution. Over the years, “what works” has shifted and changed. Once the internet started to become the powerhouse of content marketing that it is…
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