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Industry Insights

UGC Moderation: 22 Tips for Choosing the Best Partner

When it comes to doing business online, there’s hardly anything more important than your brand image. It creates recognition and fosters trust. But most importantly, it gives you equity and…

Image Moderation, Video Moderation, UGC

Twitter and Instagram Update Policies to Combat Bullying

  In previous posts, we’ve discussed the content moderation policies of large social media platforms and the factors that are catalyzing their changes. Recently, Twitter and Instagram announced updates to…

Image Moderation, UGC

The Solution to Deepfakes Remains Unclear

  While the aim of leveraging artificial intelligence is to make operations efficient and insightful, there are undoubtedly more nefarious applications of this fast-advancing technology. Deepfakes, one such application, present…

Video Moderation, UGC

Taking Advantage of Social Media Contests

  In 2007, Facebook and Twitter laid the ground work for social media contests by introducing features like Fan Pages and hashtags, respectively. However, contests put on by brands didn’t really…

Image Moderation, Video Moderation, UGC

22 Tech Blogs Every Content Creator and Marketer Should Follow

You don’t have to work in the technology industry or offer image moderation software or video moderation API  like we do to benefit from the best tech blogs today. Technological innovations are always…

Uncategorized

How to Avoid Litigation from User-Generated-Content

  User-generated content (UGC) is a popular marketing method for a lot of reasons. It’s affordable, it allows brands to produce fresh content, customers trust it, and – perhaps most…

UGC

There’s No Rewind

Recently, YouTube users discovered some horrifying pieces of content, once again highlighting the risk of user generated video, and more broadly, the guarantee that the totality of the human condition…

Video Moderation, UGC

Case Study: Campfire + WebPurify

Background: Campfire created an award-winning promotional campaign for the Cinemax show Hunted that included an interactive microsite, where users were invited to join the show’s private intelligence organization. This “recruitment”…

Case Studies

Image Moderation: Working Through the Gray Areas

WebPurify co-founder, Joshua Buxbaum, speaks to the growing complexity in enterprise image moderation and the current limitations of machine-based learning for managing branded content. Facebook. YouTube. Google. For several years,…

Image Moderation, UGC

The Top 5 Things Missed When AIs Moderate User Generated Content

The current argument for AI-based moderation of user-generated content (UGC) seems to be one partly driven by the big social media platforms as they try to keep up with the subversion…

Image Moderation, UGC