Blog

Industry Insights

Taking Advantage of Social Media Contests

  In 2007, Facebook and Twitter laid the ground work for social media contests by introducing features like Fan Pages and hashtags, respectively. However, contests put on by brands didn’t really…

Image Moderation, Video Moderation, UGC

22 Tech Blogs Every Content Creator and Marketer Should Follow

You don’t have to work in the technology industry or offer image moderation software or video moderation API  like we do to benefit from the best tech blogs today. Technological innovations are always…

Uncategorized

How to Avoid Litigation from User-Generated-Content

  User-generated content (UGC) is a popular marketing method for a lot of reasons. It’s affordable, it allows brands to produce fresh content, customers trust it, and – perhaps most…

UGC

There’s No Rewind

Recently, YouTube users discovered some horrifying pieces of content, once again highlighting the risk of user generated video, and more broadly, the guarantee that the totality of the human condition…

Video Moderation, UGC

Case Study: Campfire + WebPurify

Background: Campfire created an award-winning promotional campaign for the Cinemax show Hunted that included an interactive microsite, where users were invited to join the show’s private intelligence organization. This “recruitment”…

Case Studies

Image Moderation: Working Through the Gray Areas

WebPurify co-founder, Joshua Buxbaum, speaks to the growing complexity in enterprise image moderation and the current limitations of machine-based learning for managing branded content. Facebook. YouTube. Google. For several years,…

Image Moderation, UGC

The Top 5 Things Missed When AIs Moderate User Generated Content

The current argument for AI-based moderation of user-generated content (UGC) seems to be one partly driven by the big social media platforms as they try to keep up with the subversion…

Image Moderation, UGC

Our Custom Moderation Process: How We Define Rules and Standards for New Clients

Custom moderation standards and criteria are dependent on the unique needs of each client. Where the moderation line gets drawn is reflective of individual brands’ audience and culture. Take a…

Image Moderation, UGC

5 Unique Ways to Employ User Generated Content to Grow Your Brand

Unless you are still on dial-up, the speed of the internet is always increasing. Not only is this true in the physical sense of more significant bandwidth with faster upload…

UGC

The 10 Best User Generated Content Campaigns of 2018

Marketing has a long history of evolution. Over the years, “what works” has shifted and changed. Once the internet started to become the powerhouse of content marketing that it is…

UGC