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Why two of the world’s top 10 generative AI companies partner with WebPurify

Generative AI is evolving rapidly, creating new opportunities – and challenges – for businesses at the forefront of innovation. In a conversation with Alex Popken, VP of Trust & Safety,…

Image Moderation, Video Moderation

A ‘misinfo badge’ for influencers: Game-changer or gimmick?

“Research shows six in 10 social media content creators do not verify accuracy of information before posting it,” the Guardian recently reported. The recent warning from UNESCO about the urgent…

Uncategorized

The cost of reactive content moderation: why brands need a consultancy to stay ahead

Imagine you’re an e-commerce business that has seen tremendous growth in traffic and new users over the past year. Everything seems to be running smoothly – orders are coming in,…

Marketing & Operations

Are you prepared for the new online safety laws? Understanding the DSA & OSA

Imagine you’re a small but growing e-commerce platform, juggling product listings, customer reviews, and advertising campaigns. Suddenly, you’re hit with a fine because your platform doesn’t meet new transparency requirements….

UGC

7 Ways to ensure transparent content moderation

At WebPurify, we work with brands of all types and sizes, from small start-up apps to one in seven Fortune 100 companies, and we often hear a single recurring theme…

UGC

5 key reasons why building consumer trust is more crucial than ever

Trust is the cornerstone of every successful relationship, and this is especially true for brands seeking to build lasting connections with consumers. In an age where misinformation and disinformation are…

UGC

Common holiday scams and how to avoid them

The holidays are traditionally a time for celebration, giving, and – unfortunately – online scams. As e-commerce surges and people become more generous around December, scammers see an opportunity to…

UGC

Is 2025 the year teens get banned from social media?

Last week, Australia made waves by passing a landmark bill banning social media use for children under 16. Platforms like TikTok, Instagram, Facebook, and X now face fines of up…

UGC

Trust & safety career highlights: Stories from Twitter, TikTok and beyond

Content moderation is still a young industry. Though it continues to grow rapidly and largely entered the cultural mainstream, perceptions of careers in this space are still overshadowed by negative…

Careers

What is content moderation? The definitive guide

As the internet continues to evolve and reshape the way we connect and communicate, content moderation has become an indispensable practice for managing online communities.What is content moderation? At its…

UGC

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