In 2007, Facebook and Twitter laid the ground work for social media contests by introducing features like Fan Pages and hashtags, respectively. However, contests put on by brands didn’t really take off until platforms supporting visual content, like Pinterest and Instagram, gave users the opportunity to create more compelling content. Since their inception, social media…
You don’t have to work in the technology industry or offer image moderation software like we do to benefit from the best tech blogs 2019 has to offer. Technological innovations are always surfacing, and some of them will have a tremendous impact on your business. If you’re one of the first to embrace high-tech discoveries, you’re…
User-generated content (UGC) is a popular marketing method for a lot of reasons. It’s affordable, it allows brands to produce fresh content, customers trust it, and – perhaps most importantly – it gets results. However, for all its advantages, UGC can be a liability if not approached carefully. There are existing copyright protections that…
Recently, YouTube users discovered some horrifying pieces of content, once again highlighting the risk of user generated video, and more broadly, the guarantee that the totality of the human condition will always be reflected—the good along with the evil—anywhere there is user-generated content online. As reported by the Washington Post, a parent watching cartoons with…
Background: Campfire created an award-winning promotional campaign for the Cinemax show Hunted that included an interactive microsite, where users were invited to join the show’s private intelligence organization. This “recruitment” process involved taking cryptic psychological tests, including the creation of a child’s drawing. This is where WebPurify’s team came into play to moderate user-generated content…