WebPurify Blog

There’s No Rewind

April 19, 2019 | Video Moderation, UGC

Recently, YouTube users discovered some horrifying pieces of content, once again highlighting the risk of user generated video, and more broadly, the guarantee that the totality of the human condition will always be reflected—the good along with the evil—anywhere there is user-generated content online. As reported by the Washington Post, a parent watching cartoons with…

Case Study: Campfire + WebPurify

February 15, 2019 | Case Studies

Background: Campfire created an award-winning promotional campaign for the Cinemax show Hunted that included an interactive microsite, where users were invited to join the show’s private intelligence organization. This “recruitment” process involved taking cryptic psychological tests, including the creation of a child’s drawing. This is where WebPurify’s team came into play to moderate user-generated content…

Image Moderation: How to Work Through the Gray Areas

January 15, 2019 | Image Moderation, UGC

WebPurify co-founder, Joshua Buxbaum, speaks to the growing complexity in enterprise image moderation and the current limitations of machine-based learning for managing branded content. Facebook. YouTube. Google. For several years, all three of them talked about the benefits of artificial intelligence (AI), computer vision and machine learning in moderating the vast quantities of user-generated content…

The Top 5 Things Missed When AIs Moderate User Generated Content

January 13, 2019 | Image Moderation, UGC

The current argument for AI-based moderation of user-generated content (UGC) seems to be one partly driven by the big social media platforms as they try to keep up with the subversion of their terms and conditions and harmful activities such as terrorism, racist agendas and the spreading of misinformation and “fake news.” But it’s crucial at…

Our Custom Moderation Process: How We Define Rules and Standards for New Clients

January 7, 2019 | Image Moderation, UGC

Custom moderation standards and criteria are dependent on the unique needs of each client. Where the moderation line gets drawn is reflective of individual brands’ audience and culture. Take a peek behind the curtain as we detail the general framework of our approach to launching a new moderation campaign. #1 – Starting Point WebPurify’s Standard…