In 2007, Facebook and Twitter laid the ground work for social media contests by introducing features like Fan Pages and hashtags, respectively. However, contests put on by brands didn’t really…
Image Moderation, Video Moderation, UGCUser-generated content (UGC) is a popular marketing method for a lot of reasons. It’s affordable, it allows brands to produce fresh content, customers trust it, and – perhaps most…
UGCRecently, YouTube users discovered some horrifying pieces of content, once again highlighting the risk of user generated video, and more broadly, the guarantee that the totality of the human condition…
Video Moderation, UGCWebPurify co-founder, Joshua Buxbaum, speaks to the growing complexity in enterprise image moderation and the current limitations of machine-based learning for managing branded content. Facebook. YouTube. Google. For several years,…
Image Moderation, UGCThe current argument for AI-based moderation of user-generated content (UGC) seems to be one partly driven by the big social media platforms as they try to keep up with the subversion…
Image Moderation, UGCCustom moderation standards and criteria are dependent on the unique needs of each client. Where the moderation line gets drawn is reflective of individual brands’ audience and culture. Take a…
Image Moderation, UGCUnless you are still on dial-up, the speed of the internet is always increasing. Not only is this true in the physical sense of more significant bandwidth with faster upload…
UGCMarketing has a long history of evolution. Over the years, “what works” has shifted and changed. Once the internet started to become the powerhouse of content marketing that it is…
UGCIn our September newsletter, we discussed the Momo Challenge, a disturbing “game” circulating on social media sites, threatening members with the release of personal information unless the member completes a…
Image Moderation, Profanity Filter, Video Moderation, UGC1. Know your audience. The more you know about your users, the more you can hone your specific moderating criteria. You may have a niche market with unique needs. Our…
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