Brand managers are responsible for developing a brand’s marketing strategy, and implementing that plan through marketing campaigns on various channels. User-generated content (UGC) is one component of brand strategy. This…
UGCIn the past, most brands’ primary concern was using content to attract users to their platform. Today, the amount of information online has grown substantially and the uses for user-generated…
UGCFor any business, social media can play an integral role in getting your products and services in front of the right audience. But casually posting a photo on Facebook…
UGCHaving an online presence is no longer a luxury reserved for tech-savvy companies and global brands. It’s 2021, and by now most organizations realize that a strong online presence is…
UGCAccording to a study on the mental health and wellbeing of young people, as children move into adolescence, their self-esteem tends to decline on average. In focus groups, young people…
UGCWhen the pandemic started in March of 2020, much of the world’s daily life moved online and has remained there ever since. With this shift comes an increase in the…
UGCIt’s a growing problem for online shoppers – they make a purchase on an e-commerce site based on a product’s rave reviews, only to find that the reviews were fake…
UGCIn 2020, schools across the globe closed for a good majority of the year in response to the spread of COVID-19. As a result, the Internet became a crucial tool…
UGCTo catch content that can pose a threat to your audience and your brand, content moderation is a necessary safety net. Moderation of content by live teams, artificial intelligence (AI),…
Image Moderation, UGCWhile the future of many apps and platforms is based on adherence to the policies of Apple, Google, and other tech giants, it is also based on user experience. Is…
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