The 20 Best Business Marketing Podcasts of 2022 for You and Your TeamAugust 8, 2022 | Marketing & Operations
First, let’s just say that we love podcasts! They may seem like a trendy way to get behind the scenes looks at your favorite TV shows, but podcasts are also powerful tools that experts are using to share their knowledge. They can be convenient because you can listen to them anywhere – while you’re commuting, working, or relaxing at home. You have all of the knowledge from top experts at the touch of your fingertips! If you’re looking for good marketing podcasts for you or your marketing team, we have some of the best listed here (including some of our team’s favorites).
Take a look!
Best Podcasts about B2B Marketing
This podcast is hosted by Camela Thompson, self-proclaimed B2B analytics nerd, marketing leader, and author with 15 years of experience in the Tech industry. On this podcast, Camela interviews guests with a wealth of knowledge in B2B marketing. Each episode is about half an hour, and it’s available on Apple Podcasts, Stitcher, and YouTube.
On the Radically Transparent podcast, host Jen Gutman does exactly what the name implies — she shares honest and unspoken insights into B2B marketing for the modern-day marketer. In weekly episodes, Jen interviews B2B marketing and sales leaders about valuable yet vulnerable topics such as facing impostor syndrome as a marketer. Each episode is about half an hour, and it’s available on Apple Podcasts, Spotify, and Google Podcasts.
B2B Marketing and More With Pam Didner is the perfect podcast if you’re looking for a host who’s well-versed in B2B marketing. Pam Didner is a B2B marketing consultant, author, and speaker with over twenty years of experience. On this podcast, Pam pulls from her personal experiences to give helpful strategies and tips to B2B marketers in bite-sized bits, covering everything from emotional intelligence in the workplace to running LinkedIn ads. Each episode is no longer than half an hour, and it’s available on Apple Podcasts.
If your company, like ours, is in the SaaS industry, this podcast is for your marketing team. Host Yaagneshwaran Ganesh sits down with experts across various sub-domains of marketing to share their tried and tested marketing strategies. Each episode is between half an hour and an hour, and it’s available on Google Podcasts, Stitcher, Apple Podcasts, and Spotify.
Best Podcasts about Content Marketing and Digital Marketing
If your team is working on learning the basics of Search Engine Optimization, the SEO 101 podcast could be beneficial. Co-hosts Ross Dunn and John Carcutt discuss the basics of SEO with several guests knowledgeable in SEO as well as keep listeners up to date on newest updates from Google. Each episode is between half an hour and an hour, and it’s available on Stitcher, iHeartRadio, Apple Podcasts, and Spreaker.
The Marketing Speak podcast calls itself “A Marketing Podcast that Doubles as an MBA in Your Pocket.” On this weekly podcast, host Stephan Spencer speaks with experts in marketing about over a dozen different digital marketing categories like podcasting, conversion, and SEO. Each episode is about an hour, and it’s available on Apple Podcasts, Spotify, Google Podcasts, Overcast, Stitcher, iHeartRadio, and YouTube.
This weekly podcast has been helping marketers with their digital marketing strategies for more than 8 years. Founder of socialmediaexaminer.com and host Michael Stelzner speaks with marketing professionals about various aspects of social media, from leveraging different channels to writing excellent copy. Each episode is about 45 minutes, and it’s available on Apple Podcasts, Spotify, Google Podcasts, Amazon Music, and YouTube.
This daily podcast breaks down various aspects of digital marketing into short episodes. Hosts Neil Patel and Eric Siu discuss the latest in digital marketing like NFTs and the newest features on social media channels. Most episodes are less than 10 minutes, and it’s available on Apple Podcasts, Spotify, Stitcher, Google Podcasts, SoundCloud, and YouTube.
The official podcast of Search Engine Journal, the Search Engine Journal Show addresses the latest updates in the digital marketing world. Host Loren Baker interviews industry experts about everything from Web3 to mastering SEO. Each episode is about an hour, and it’s available on Apple Podcasts, Spotify, Google Podcasts, and TuneIn.
Want to make the most out of your Google AdWords budget? This podcast can help. Hosts Chris Schaeffer and Jason Rothman are Google AdWords experts and Google Partners who want to share insights into how to utilize Google Ads and advertise your business effectively. With over 300 episodes, this podcast looks at paid search from every angle. Every episode is about an hour, and it’s available on Apple Podcasts and YouTube.
PPC Den is the world’s first Amazon advertising podcast. On this weekly podcast hosted by Ad Badger, you can learn all about the best strategies for your Amazon ads. This podcast covers everything from using longtail keywords in your product descriptions to how to increase Amazon market share. Every episode is about half an hour, and it’s available on Apple Podcasts, Google Podcasts, Spotify, and PodBean.
The Perpetual Traffic podcast provides listeners with actionable strategies for getting their product in front of their ideal customers using paid advertising. Hosts Ralph Burns and Kasim Aslam, both founders and CEOs of their respective companies, share valuable expertise as well as interview other business owners on all aspects of paid traffic. Episodes vary in length, and it’s available on Apple Podcasts, Google Podcasts, and Stitcher.
Best Podcasts about Branding
The On Branding Podcast covers topics spanning various aspects of branding and design. Host Arek Dvornechuck sits down with entrepreneurs and branding experts to learn about everything from creating a global brand to effective brand naming. Each episode is about half an hour, and it’s available on Apple Podcasts, Spotify, Google Podcasts, RadioPublic, Castbox, Overcast, and Amazon Music.
If you or someone on your team is looking to become a better brand strategist, the Let’s Talk Branding podcast is an excellent resource. Host Stef Hamerlinck not only interviews industry leaders, but also releases solo episodes about various branding, strategy, and design topics. He also offers various courses on his site for further learning. Each episode is about 45 minutes long, and it’s available on Apple Podcasts, Stitcher, Spotify, Google Podcasts, and TuneIn.
On the Real-World Branding podcast, President of Finch Brands Bill Gullan conducts bi-weekly interviews with brand development practitioners. Here, they discuss various challenges they faced in their careers related to their branding. This practical podcast covers topics like building a national brand and delighting customers. Most episodes are about half an hour, and it’s available on Apple Podcasts, Stitcher, Spotify, Podchaser, SoundCloud, TuneIn, and Listen Notes.
Personal branding expert Brandon Birkmeyer hosts the Brands On Brands podcast, a weekly podcast where he discusses case studies from real-life branding examples as well as book and marketing tool reviews. Most episodes are about half an hour, and it’s available on Apple Podcasts, Google Podcasts, Amazon Music, Pandora, Overcast, Stitcher, Spotify, Podchaser, SoundCloud, TuneIn, Castbox, and iHeartRadio.
Branding professionals from around the world come onto the JUST Branding podcast to share their expertise with listeners. Through their interviews with branding professionals, cohosts Jacob Cass and Matt Davies aim to help designers bridge the gap between strategy and design. Most episodes are about an hour, and it’s available on Apple Podcasts, Google Podcasts, Stitcher, Spotify, and YouTube.
The Brand Master Podcast takes a unique approach to branding, focusing on aspects like psychology and creative thinking. On this weekly podcast, host Stephen Houraghan shares information in both bite-sized and longer-form episodes. Episodes vary in length, and it’s available on Apple Podcasts, Google Podcasts, Stitcher, Spotify, Listen Notes, and Podchaser.
If your marketing team is working on creating a new logo, the Logo Geek podcast could be useful. Host Ian Paget interviews graphic designers from around the world to understand what makes an effective logo as well as covers other topics around building a brand identity. Each episode is about an hour, and it’s available on Apple Podcasts, Google Podcasts, Stitcher, and Spotify.
The Futur podcast features guests from various industries such as design, technology, marketing, business, philosophy, and personal development. Host Chris Do interviews these inspirational people with the goal of exploring the overlap between design, marketing, and business. Each episode is about an hour, and it’s available on Apple Podcasts, Google Podcasts, Stitcher, Overcast, Castbox, Pocket Casts, RadioPublic, Podcast Addict, iHeartRadio, and Spotify.
Did we mention that our team loves podcasts? There’s a reason they have become increasingly popular in recent years. Podcasts have made it very convenient to learn from experts on every topic. Check out any of these podcasts the next time you and your marketing team are looking for some fresh ideas!