Case Study: Top Clothing Brand + WebPurifyJune 13, 2017 | Image Moderation, Profanity Filter, Content Moderation Case Studies
Our client, a top clothing brand whose name is withheld due to NDA, launched a website allowing users to customize apparel with their own personal images and text. As with many brands, said client recognized the power of customer engagement implicit in customization. They aimed to increase sales while allowing buyers to express themselves.
The WebPurify team helped our client devise and implement a hybrid moderation approach, one that made use of both our profanity filter AI and dedicated live moderators. Our profanity filter screened all submissions for obscene or hateful speech in 15 languages, along with any terms or words the client added to a custom block list, including brand-bashing and competitor names. The custom live moderation team was trained on the client’s exact image submission criteria, and provided 24/7 coverage.
- 100,000 images and 500,000 text messages processed within days of website’s launch
- 5+ years of ongoing content moderation
- Average review time per image is under 1.5 minutes