TikTok Addresses Content Moderation Concerns Amid Steady Growth

March 10, 2020 | Video Moderation

  We’ve discussed how social media giants Facebook and Twitter, platforms that have existed since the early 2000s, have made recent policy changes to address the concerns of the U.S. government as well as of anyone pushing for a safer online community. TikTok, an incredibly popular app among teens that lets users create short videos…

How Unregulated Internet Exposure Affects Digitally Savvy Children

February 9, 2020 | UGC

  In June of last year, we spoke with child psychologist and advisor to WebPurify Dr. Adam Pletter about how cyberbullying affects children and what parents can do if their kids are being harassed online. But cyberbullying isn’t the only concern when it comes to digitally savvy kids. Recently, we reached out to Dr. Pletter,…

Using a Jury for Content Moderation – Pros and Cons

December 11, 2019 | UGC

In a post last month, we discussed Facebook’s end-of-year goal of instituting an independent oversight board to adjudicate what content will be removed from the site. Here we’ll discuss the recent details that Facebook has provided about its “content jury,” as well as content juries in general, a method that has caught the eye of…

Facebook Updates Policy for Suicide Prevention

October 18, 2019 | Image Moderation, UGC

  The last year has seen consistent adjustment of content moderation policies on the part of social media giants. Recently, we discussed the changes that Twitter and Instagram’s policies underwent. Just last month, Facebook announced a change in its practices. Around the same time, Mark Zuckerberg spoke about his involvement in determining policy as well…

Twitter and Instagram Update Policies to Combat Bullying

August 28, 2019 | Image Moderation, UGC

  In previous posts, we’ve discussed the content moderation policies of large social media platforms and the factors that are catalyzing their changes. Recently, Twitter and Instagram announced updates to how they monitor content in an effort to combat bullying on their respective sites.Both companies are working toward the same goal, but each is taking…

The Solution to Deepfakes Remains Unclear

July 5, 2019 | Video Moderation, UGC

  While the aim of leveraging artificial intelligence is to make operations efficient and insightful, there are undoubtedly more nefarious applications of this fast-advancing technology. Deepfakes, one such application, present a threat grave enough that companies and lawmakers alike are frantically looking for a solution. However, content moderation with regard to identifying deepfakes is not…

Taking Advantage of Social Media Contests

May 31, 2019 | Image Moderation, Video Moderation, UGC

  In 2007, Facebook and Twitter laid the ground work for social media contests by introducing features like Fan Pages and hashtags, respectively. However, contests put on by brands didn’t really take off until platforms supporting visual content, like Pinterest and Instagram, gave users the opportunity to create more compelling content. Since their inception, social media…

How to Avoid Litigation from User-Generated-Content

May 8, 2019 | UGC

  User-generated content (UGC) is a popular marketing method for a lot of reasons. It’s affordable, it allows brands to produce fresh content, customers trust it, and – perhaps most importantly – it gets results. However, for all its advantages, UGC can be a liability if not approached carefully. There are existing copyright protections that…

There’s No Rewind

April 19, 2019 | Video Moderation, UGC

Recently, YouTube users discovered some horrifying pieces of content, once again highlighting the risk of user generated video, and more broadly, the guarantee that the totality of the human condition will always be reflected—the good along with the evil—anywhere there is user-generated content online. As reported by the Washington Post, a parent watching cartoons with…

Our Custom Moderation Process: How We Define Rules and Standards for New Clients

January 7, 2019 | Image Moderation, UGC

Custom moderation standards and criteria are dependent on the unique needs of each client. Where the moderation line gets drawn is reflective of individual brands’ audience and culture. Take a peek behind the curtain as we detail the general framework of our approach to launching a new moderation campaign. #1 – Starting Point WebPurify’s Standard…