Agency Client Campaigns
WebPurify has offered agency campaign moderation services to clients ranging from small to global advertising, PR and digital agencies since our inception nearly a decade ago. We have worked on thousands of campaigns for agency clients, designing custom moderation plans that are tailored to the specific needs of each brand.
We have literally seen it all. Let us point out potential vulnerabilities that you may not have considered and help you craft the best moderation criteria and game plan for your clients’ digital campaigns. You may require one or all of our services: Profanity Filter, Image Moderation and Video Moderation.
Agency Campaign Moderation Services
Everything is customizable.
WebPurify can customize both moderation times and coverage scope to meet your clients’ campaign needs. The world is your oyster when it comes to moderation coverage. We’ll work with you to develop a comprehensive moderation plan to ensure that user-generated text, photos and videos fit your project’s specific needs. As for moderation times, we are able to moderate a campaign’s content 24/7, every 12 hours, every hour, within 5 minutes, or whatever timeframe you or the client prefers.
Shun the competition.
It’s important for the success of a brand to differentiate itself from the competition. Therefore, you may not want other competing brands mentioned or pictured in user-generated content (UGC) during your digital campaign. No problem! Our services alleviate this concern by allowing you to block list competitors’ names in text submissions and have our live teams reject competitor logos and such from being featured in your campaign’s content.
Avoid brand trashing.
UGC is typically fun and a great way to build a relationship between a customer and a brand. However, it can also open a can of worms when a user posts something potentially harmful, whether intentionally or innocently, to the brand’s image or something that clashes with the campaign’s intention. In some instances, it could even turn into a public relations nightmare with legal consequences. Every agency campaign has very specific, intricate moderation needs that WebPurify can help navigate.
We’ll handle it all.
Look, you’re not in the business of monitoring UGC, and we are. Build your brilliant campaign and then let us help you keep it safe and on brand for your client. Don’t worry about the niche specialty of agency campaign moderation services. What’s more, WebPurify’s services are available via our easy-to-integrate APIs, or we can access your CMS if you prefer. WebPurify is a much simpler solution at a fraction of the cost of hiring someone to do the same job in-house.
Our Specialized Team
WebPurify doesn’t just hire Joe Schmo to moderate your agency’s clients’ content. Our moderators are highly trained professionals who work in a controlled environment, from our own offices and on WebPurify computers. We don’t believe in crowdsourcing because we believe in offering you a quality service with consistent results. WebPurify also does not retain any of your clients’ moderated data. This means that any content that we review is via URL and never stored or shared to ensure the safety and privacy of your clients’ digital users.