Today’s teens are growing up in a digital world where scams and misinformation have overtaken cyberbullying as their top online concern. From the rise of AI-powered deception to the pressures of “flex culture” and influencer lifestyles, young users face a perfect storm of risk – emotional, financial, and psychological.
Our new ebook explores how fraudsters exploit trust, social hierarchies, and emerging technology – and how platforms, researchers, and safety leaders are fighting back. Across five chapters, experts reveal how cognitive development shapes risk perception, why wellness and education apps have become frontline defenders, and what a truly frictionless but safe CX looks like.
Platforms that prioritize safety and transparency don’t just prevent harm; they earn credibility and build communities rooted in trust. As the digital economy grows ever more complex, the organizations that bake safety into design, rather than bolting it on, will lead the way in creating meaningful, lasting user relationships.
Featuring insights from:
-
Scott Miller, VP, Global Fraud Prevention, IntouchCX
-
Abhishek Roy, Senior Product Manager, Google
-
Ursula Sela, Head of Content, luna
-
Dr. Bina Bhardwa and Sam Atkinson, Research Fellows, Birkbeck, University of London
-
Dr. Adam Pletter, Child Psychologist, iParent101
- Dr. Michael Skidmore, The Police Foundation
"Teens aren’t just curious anymore. They’re overwhelmed, trying to figure out what’s real and what isn’t, on top of all the usual questions they may have about growing up."Ursula Sela Ursula Sela, Head of Content, luna
Key takeaways:
-
Scams and misinformation now top teens’ online safety concerns, surpassing cyberbullying.
-
Fraud prevention must balance friction and trust, using adaptive layers rather than one-size-fits-all security.
-
Wellness and education apps are on the frontline of digital literacy, combating misinformation that harms teen mental health.
-
Social and emotional pressures drive new forms of exploitation, including financial grooming and sexual extortion.
-
Early, peer-led education and authentic messaging are vital for prevention because young people trust other young people, not institutions.
-
Trust is now a CX differentiator: brands that design safety into their experience win user confidence – and loyalty – for life.