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Children’s Apps and Websites

WebPurify takes protecting children online very seriously. We can honestly say it’s the best thing we do every day. It can be a pretty scary world out there, and the need for moderation is high to keep the Internet safe for kids.

Have a children’s website or app? Let us help you protect this sensitive audience through our three services: Profanity Filter, Image Moderation and Video Moderation.

Your Concerns

Inappropriate content.

If you manage a children’s website or app, you are likely concerned about youths viewing or sharing inappropriate content related to things like drugs, nudity, offensive gestures, hate or violence on your site. Images and videos depicting these categories are all rejected by our standard moderation criteria. In addition, our automated profanity filter is designed to catch the creative ways users attempt to submit text with offensive language. You may also have specific custom moderation requests related to your brand or audience’s age group, such as rejecting images or video that include alcohol, cigarettes, bathing suits, user names and more. We can customize our services to meet your company’s needs.


Protecting kids from predators who, unfortunately, are all too prevalent online also is of utmost importance when it comes to children’s websites. Even if images or videos are posted innocently, there may be certain details that can be used by predators. Personally identifiable information (PII) can include information to children’s whereabouts through something as simple as an image with a street sign or mailbox number in it, or T-shirts showing where they go to school. This is material that can be used for predators’ “grooming” and so we must be hyper-vigilant on children’s websites.

COPPA compliance.

WebPurify assists websites and apps in being COPPA compliant, ensuring that there are no children in photos or videos if parents have not given consent. In addition, our clients can host our profanity filter solutions to avoid transmitting PII to third parties. For more information on complying with COPPA, please visit the Federal Trade Commission’s Frequently Asked Questions.

Our Specialized Team

WebPurify doesn’t just use anyone to moderate this kind of sensitive content. Our moderators work in a controlled environment—from our own offices 24/7, on WebPurify computers—and are trained professionals. We never crowdsource like other companies do. WebPurify also does not retain any of your children’s website’s or app’s data. All images and videos submitted to our live teams are simply viewed via URL, but never stored, further protecting children online by ensuring the content is not saved or shared.

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