Today’s online landscape is evolving faster than ever, from youth safety debates and AI-powered misinformation to authenticity challenges and technology-facilitated harm. Trust & Safety teams are being pushed into roles that transcend enforcement and are now helping platforms anticipate risk, design safer systems, and protect users before harm happens.
Our new ebook brings together WebPurify’s leadership perspective and insights from leading Trust & Safety practitioners to map out what’s coming next. Across six forward-looking chapters, you’ll discover:
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Why youth bans are accelerating and what that means for platform design
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How AI companion apps are creating a new class of safety risk
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Why humans remain essential in moderation even as automation scales
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How authentication and deception are reshaping content governance
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Why NCII prevention is on the brink of becoming standard practice
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And why 2026 must be the year platforms get truly AI-savvy
The ebook features insights from WebPurify’s Trust & Safety leadership – Ailís Daly and Alexandra Popken – alongside expert perspectives from:
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Anna MacCarthy Adams, Senior Director of Case Review, Appeals Centre Europe
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AJ Brown, Founder, Brand Safety Institute
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Dr. Rachel Kowert, Research Psychologist, Psychgeist
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Seyi Akiwowo, Founder and Author
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Sarra Eddahiri, Global Head of Safety, Bolt
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Emily Harman, Trust & Safety Advisor and former industry lead
“This is a public-health issue. We live huge portions of our lives online — and yet our digital literacy is nowhere near where it needs to be.”Ailís Daly Head of Trust & Safety, EMEA, WebPurify
Key takeaways:
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Trust & Safety in 2026 will be defined by prevention, not reaction
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Platforms will face intensified regulatory expectations worldwide
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AI will expand risk and opportunity — but only if met with literacy and safeguards
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Human judgement remains core to moderating complex content
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Safety and user trust are deeply linked to platform sustainability
Download your copy of the ebook now
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