What You’ll Discover:
- What 1000 US parents think about their kids’ online shopping habits: How much kids are spending online, and what they’re spending it on…
- Potential solutions including age verification, parental controls and policy.
- How platforms can build trust with young users and parents to reinforce their bottom line.
“It’s time for an honest conversation about the bandwidth and willingness of parents to provide oversight. E-commerce is in every part of our society, and it would be reductive to say only one person can play a role. Companies and platforms have a role to play, but so do governments.”Vasihnavi J Vyanams Strategies (VYS)
As online shopping continues to grow at a rapid pace, children are increasingly exposed to e-commerce and influencer marketing. Data from our recent Kid Commerce Report shows children aged 8 and younger are spending an average of nearly two and a half hours per week shopping online – the most of any age group – and half of parents say they are uncomfortable with their child making unsupervised purchases. A further 7 out of 10 parents agree that more safety measures are required to limit children’s access to online retail and social shopping platforms. So what is the solution?
Our new ebook, Checking Out: Influencer Marketing, Online Shopping, and Our Children, examines these trends and their impact on young users, offering strategies for both parents and platforms. Find out from experts like Vaishnavi J, former Head of Youth Policy at Meta, and from children themselves, about the scale of youth e-commerce and how kids are inundated with product messaging.
With insights from industry experts and startling data from our survey of more than 1,000 parents, this ebook sheds light on the challenges and safety measures needed to protect children in a growing digital marketplace inundated with influencer-driven marketing. Discover key trends, parental concerns, and actionable strategies to enhance online safety for young shoppers.
