Trust & Safety leaders are being asked to do more than respond to incidents. They’re expected to anticipate new threats, operationalize compliance, strengthen user trust, and build systems that can keep pace with fast-changing risks.
Our new ebook brings together WebPurify’s perspective and insights from leading Trust & Safety experts to outline 12 concrete actions brands can take in 2026. Across 12 practical chapters, you’ll discover:
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Why horizon scanning needs to become part of day-to-day Trust & Safety operations
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How to build policies that can adapt as threats, norms, and regulations evolve
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Why explainability matters more than ever in enforcement and appeals
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How to run human reviewers and AI tools as one connected system
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Why fraud, identity, content risk, and platform abuse can no longer be treated separately
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How prevention-first infrastructure can reduce harm before it scales
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Why youth safety needs to be treated as a product and UX challenge, not just a policy issue
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How trust signals can be built directly into user experience
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Why compliance needs to become an operational capability, not a last-minute response
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What decentralized platforms mean for governance and accountability
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How to prepare for more convincing deception at scale
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Why brands need active protection systems, not just reactive moderation
We need to move beyond ‘searching’ to ‘scanning’ for weak signals. That means identifying emerging AI-generated harms or regulatory shifts (like the EU AI Act enforcement) before they reach an inflection point.Emer Cassidy Head of Trust & Safety, Zalando
Our new ebook features expert perspectives from:
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Emer Cassidy — Head of Trust & Safety, Zalando
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Laura Higgins — Senior Director of Safety & Civility, Roblox
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Chris Roberts — Head of Trust & Safety, DoorDash
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Madelaine Thomas — Digital Safety Entrepreneur & Founder of Image Angel
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David Sullivan — Executive Director, Digital Trust & Safety Partnership
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Max Pinnau — Director of Operations, Marketplace Risk
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Pratyoosh Ranjan Maharana — Senior Risk Manager, Amazon
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Nicolas Bienvenu — Content Integrity, Whatnot
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Agnes Evrard — T&S Expert in Ed Tech
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Nisreen Hussain — Head of Trust & Safety, Handshake
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Laura DeBenedetto — Product Policy Manager, Meta
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Ece Ozkan — Product Policy Advisor